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Within the UK alone, annual investment in sports sponsorship now exceeds £1 billion and continues to grow. The increasing popularity of football is a major factor stimulating growth in investment, as the numbers of those participating in and watching the game climb.
English football is one of the world’s biggest sporting properties with over 575 million homes receiving broadcasts of live matches in 165 countries across the globe.
However, the unique benefit and key to success of sports sponsorship is the ability to harness the power of emotion, the passion and the loyalty that sport delivers.
| Corporate Clients | 2,500+ |
| Season ticket holders | 21,000+ |
| Supporters | 250,000+ |
| Average matchday attendance | 29,000 |
Live broadcasts of Birmingham City fixtures continue to increase with audiences receiving 18 live games in the 2005/6 season.
Press
The club makes guaranteed news every day of the week with solid support from a high profile board of directors and managers, plus a business model that has led to commercial success.
Online
With an average of 150,000 unique visitors very month and an email newsletter broadcast database of 50,000, www.bcfc.com is one of the most well-established and popular football club websites in the UK.
Matchday Programme
With a seasonal readership of over 500,000 the match day programme is an ideal platform in which to promote your brand.
Club Magazine
Over 7,000 issues of the recently re-launched “Blues Magazine” are distributed every month via club sources
Supporter Profile
Average Income - £35,000
Occupation - 55% of Birmingham City supporters are in professional / managerial positions
Marital Status - 76% of supporters are married or living with partners. 61% have children of school age
For full details on all sponsorship packages, please contact our Football Sales Team on 0871 226 1875
or email: commercial@bcfc.com
